Here are 10 tips to improve the search ranking of your business. These are practical and proven ideas to help your consultancy business grow online.1. Understanding How Google works
Google ranks content on the web in the same way you can judge the authority of a particular opinion. That means the more times a particular opinion is referred to by others on a topic, and the longer they have been established in their knowledge area, the more relevant that opinion might be to a researcher in that topic.
Despite the changes of its algorithms, your site will rank well if it
o contains good and appropriate content on that topic which is
o frequently and naturally linked to by others
o for a sustained period of time2. Crawling Spiders
Search Engines find pages by sending “spiders” (or robots) to “crawl” the internet. These are programs which move from one page to another, read the text, then follow another link to move on. The spiders bring back the content they have read and add them to the search engine’s index.
The main engines are Google, Yahoo!, MSN and Ask. These control around 90% of the search market and search engines will find and crawl your content successfully if you (1) have at least one link from another site to yours, and submit a list of all your pages (a ‘Site Map’ file) to them.
The most important thing you need to do is ensure the search engine ascribes more weight to your more important pages normally your home page.3. Find Good Phrases
The real prize is to attract internet searchers looking more generally for services that your business offers rather than just get ranked high for your business name (which is quite easy).
The key is to thoroughly research the key words and phrases that people most often use to find what it is you are offering and the number of competing content on Google which also attempt to rank for that phrase. By merging these two data sets, you can identify good phrases where the demand is high but the supply of competing choices relatively low; “holes in the market”.
You can do all this at adwords.google.com/KeywordToolExternal. To find which phrases are more popular requires the use of this and similar online tools.4. Long Tail
Long tail is the term given to keyword phrases that involve several words rather than just one or two. Half of all searches on Google are for phrases containing three or more words. After all, “mens’ hairdresser South London” is a better search term than “barber”. As the number of words increases, so the frequency of searches goes down. However, the likelihood of conversion (of a click-though to a sale) rises. This is because such a phrase is likely to be typed in by someone looking for exactly this. Once found they are more likely to purchase that product or service.
It is much easier to rank well on a longer phrase (or series of phrases) than a short one – and it will deliver improved conversions.5. Set up Your Pages Right
What people often do not realize is that every part of the web page content is read by the spider, including the full address of the page (or “URL”). So you need to have both a keyword-rich domain name and a keyword rich set of sub-page and file names.
The most important blocks of text on your page from a search engine point of view are the page title the full URL, and the page headings (h1, h2). So you need to use these.
The whole page of the content is also crawled by the spiders, as are the other meta-tags, including the meta-description and meta-keyword tags.
There are three key principles for writing good copy; prominence, proximity and density. The first means that text nearer the front of a text block carries more weight. For example, a title of “business coaching from Anderson” will rank better for a search on “business coaching” than the tile “Anderson: We offer Business coaching”.
Proximity refers to how close the keywords are to each other. The spiders see this as being relevant to the search and so will reward it.
Keyword density is the principle most familiar to people. Clearly, “business coaching” has a higher density of keywords than “business coaching and more”. Remove superfluous or redundant words!6. Get Links
No matter how well written your site is, you will struggle to rank on Google without inbound links! Remember there is a principle of “citation” behind the Google algorithm. Other sites that ‘cite’ yours by having links to your site are valuable to you.
Ideally, you need links from other sites in quantity, quality and which contain the keywords or phrases that you want to rank well for. Google judge links that come from long-lasting and popular sites to be more valuable than others. Also, links from sites with similar content to yours are worth more.
In some ways, Google is a democratic domain where the sites with the most votes win the election. Buying votes is not allowed and will be punished so Google have been finding ways to end this once common practice.
Better ways to build in-bound links include directory submissions, forum participation, pay-per-click, article submission, and cross-promoting sites with other webmasters (so called “link building”).7. Paying Campaigns
Some use Google AdWords to pay for ads and positions.. But once you stop the payments, the ads disappear. By contrast, a well-run organic campaign, the investment may be large (particularly in terms of time and energy) but the benefits are quality and continue long into the future.8. Submit to MapsThere are now millions of more sites on the internet and the web is getting ever more local. Make sure you have submitted your site to Google Maps and other local search engines. Over the next few years, many more people will use search engines on their mobile phones to find services more locally. You need to be ready for this.9. Always Tweaking
Make sure you familiarize yourself with Google Analytics and Google Webmaster Tools. With these, you can see how people find your information, how the spiders look at your content, and the number of in-bound links you have. A search engine campaign is something thing you need to work on over a long period of time with constant attention, testing different changes and techniques.10. Play the Long Game
It tends to take around 6 months or more for a new site to start ranking well. To rank really well requires patience and sustained effort and there is no “quick fix”. Any one who offers you a page one ranking overnight is either lying or being unscrupulous in their techniques.
Ranking on Google’s Page 1
Here are 10 tips to improve the search ranking of your business. These are practical and proven ideas to help your consultancy business grow online.1. Understanding How Google works
Keep These 5 Rules in Mind for Successful Commercial Designing
Who doesn’t want an excellent commercial design? Excellent commercial design is important to maintain the reputation and brand image of the company. As it is said, the first impression is the last impression, a good impression always attracts potential customers. It’s obvious no one would ever love to walk in a congested environment with bad lighting.
Bad design and interiors deteriorate the productivity of the employees. It can be a confusing task when planning a commercial designing project for the first time, hiring expert Commercial Architects Melbourne can be the best option to know about the latest trends and perfect matching designs.
This blog is about some basic rules to consider for making the commercial project successful.
Keep structures versatile
When it comes to transforming any commercial space, focusing on convertibility and keeping office interior decor versatile can be the best option. It can be done by implementing a versatile structure to spaces such as cafeterias, offices, and many more. Everyone gives preference to comfort hence, focusing on spatial and versatile design will help to complete commercial designing projects in an optimal way.
Consider the latest technology implementations
Technology plays a supportive role to enhance the commercial designing project. Moving forward with the latest technology is important to execute any business smoothly because technologies make the work much easier and comfortable for the employee as well as organizations. Implementing centralized and decentralized digital control is much needed in any commercial design.
Keep office aesthetics updated
Good aesthetics and interiors impact the overall representation of the office and make the place functional and attractive. Hire a reputed designer for modern décor and furniture ideas. Hiring a designer reduces half of the project stress and helps to meet the contemporary fashion and latest trends. They can help to choose the perfect theme that blends well with the office decor, atmosphere, and colour.
Provide personalized space to prevent congestion
Majority of customer prefers personalized space such as different seating to seat comfortably and do the personal work. Personalized space is one of the crucial factors for customer-based service offices such as hotels and cafeterias to provide an ambient and comfortable place.
Always keep safety first
Safety is the central feature of every construction and designing project. Hence, it’s the high-priority factor to keep the aesthetic and functional safety at the working place. It can be compromised for interior decoration and design purposes but it’s not at all affordable to compromise for safety purposes.
Following the above useful ideas can easily help in the successful completion of a commercial designing project in a safe and pleasing way. In today’s, modern construction, reliability, and comfort is also an equally important factor.
It’s important to hire the experienced Building designer Melbourne to make the commercial designing project worthy. Hope the above rules helped you to scale up your interior designing projects with a better outcome. Follow the above tips for any renovation or remodelling project and surely you will get award-winning and achieve a better office experience.
How Long Should A Laptop Battery Last And How To Increase the Battery Life
No matter how expensive your laptop is, its battery won’t last more than four years. According to experts, a new laptop battery gives you as many as 1,000 cycles. In other words, you can charge and recharge the battery up to 1000 times. However, many factors play their role to increase or decrease the lifespan of a laptop battery. For instance, the material used for producing the battery substance. So, if you want to ensure that your battery stands the test of time, given below are some of the tips that can help.
1. Install a good battery monitor
If you are looking for an alternative, you can choose from tons of third-party utilities. Basically, the software programs help you monitor your laptop battery. These programs have no compatibility issues with any type of laptop.
Using these tools, you can find out which programs are using most of the battery power. You can then close the unwanted programs to save battery power.
2. Install maintenance apps
You can use some manufacturer-recommended maintenance tools for maintaining your laptop battery. Based on the type of your battery, you will receive different suggestions. Apart from this, your operating system will come with a built-in utility that can help you keep an eye on your battery condition.
3. Maintain your device temperature
You should try your level best to ensure your laptop maintains its temperature. In summer, electronic devices tend to heat up, which negatively impacts the life of the battery packs.
Therefore, you should make sure that there is a little bit of space between the bottom of the device and the table you have placed your device on. Besides, the ventilation system of your device should be working properly. For this purpose, regular cleaning of your device is quite important.
4. Don’t use maximum brightness
When your screen brightness is at maximum level, your device will use the maximum power. So, turning down the brightness is the first thing you can do to save power. Also, it is not a good idea to keep the brightness at max level as it can have a negative impact on your eyesight.
So, by following these simple tips, it will be easier for you to extend the life of your laptop battery.
5. Change the power-saving settings
Before you do anything, go into the power options of your laptop. If you are using Windows operating system, you can go to the control panel to access the power options. The control panel can be accessed from the Start Menu.
Some users have MacOS. If you are one of them, you need to access Energy Saver, which is found in the System Preferences. If these values are set to default, your computer will use the least amount of power.
So, what you need to do is make small changes to the settings so that you achieve a balance between power and performance. For best performance, there is always the choice to connect your device to the AC outlet.
The Best Ways I’ve Found To Make Money Online From Home
Have you been looking for a way to make money online without having to know much of the internet stuff? Wanting to work at home but don’t know how to do it? Here is the key gem: Between all the tricks on joining the craft beer movement, opening a gallery or being a tour operator, you will find clever advice that anybody can apply to make money online quickly.
The most basic way to make money online is through affiliate marketing. It is really easy. Basically you set up an ad for someone she is selling something and when they click through and buy it, you make money! Simple enough if you have no technical skill at all. Here are some simple tips on how to earn using affiliate marketing:
Drop-shipping is one of the most useful methods. You select a product in which you believe there is a demand and then drop-ship it to your customers in small quantities. You make money from the difference between what the stock costs and what you sell it for. For this method, it is important to note that you may need to make space for your inventory on your premises or perhaps wait until you have a build of an inventory before you can start drop-shipping; but the advantages make it a good choice for those seeking to make money online from their spare time.
Paid surveys are a great way to earn some extra cash. These can be accessed easily and there are many sites where you can get paid from spending your spare time. There is one site, though, which is said to pay $200 a week for twelve weeks straight – you can’t beat that kind of money making potential. With paid surveys, it is important to note that the sites are generally scams, and that you need to do some research to ensure you are making good money making opportunities.
Finally, a passive income generating method that can bring in money on autopilot is eToro’s Forex trading. This works by allowing you to invest on a demo account and earn money from the performance of the currencies being exchanged. The best thing about this system is that it allows you to do virtually anything and still see profits coming in. eToro has an average starting price of less than $50 and can generate an income of five figures in just a few months.
These are the best things I have found for making money online from your home. Though none of them are as good as, say, a paid-online course, they are much more affordable and can provide a valuable education to start earning money immediately online. With just a little research, you should be able to find a legitimate opportunity to get paid to learn the basics of making money in the currency markets. This is a truly remarkable opportunity.
Finding the Best Business Idea For Your Home Based Business
How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.
So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.
But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:
First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.
Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.
There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.
Earn Money Writing From Home And Never Run Out of Ideas
Is it your dream to work from home as a writer and earn money from everything you write? That was my dream for years, and 20 years ago it became my reality.
One of the hardest things at first was to come up with ideas of what to write about. I started by doing freelance writing and I also set up my own website and I wanted to write and publish books. It was all a great plan, but it meant coming up with thousands of ideas.
At first I didn’t think it was possible, but it turned out that not only was it possible to come up with endless ideas for writing, but I ended up with notebooks full of ideas because I had more than I could ever use at once.
And I’ll tell you 3 things that helped.
1. I write fast. Once I’m into writing an addictive story or an interesting article – or series of articles, I get into a writing ‘flow’ and can write for hours. I never stop and second-guess myself. I just keep writing because fast writers are mega producers and never have time for writers’ block.
2. The more I write and the faster I write, the more writing ideas I have. Productive writers always get an abundance of ideas as they write. When I’m immersed in my writing, my creative mind goes into hyper-drive. Even if I started with only one or two ideas, once I sit down and start writing the ideas start flowing. And it doesn’t matter what I write. Even if I’m journaling or copying out someone else’s writing by hand (just for practice), it inspires ideas.
3. I love to write. Most days I’m excited and motivated to sit down and write. I hurry through other chores I have to do so that I can get to my desk and write.
At first, being a writer was hard because it’s not easy to work from home with no boss, no set hours and too many distractions. But once I got a writing routine, I found that once I sat my backside in my chair and started writing, it was easy to ignore everything and motivation arrived and kept me going.
So if you find yourself longing to write but stuck for ideas, just sit down and start writing. Write anything even if it’s just nursery rhymes you were taught as a kid, or open a book and start handwriting it out.
And if you’re like me you’ll find that even on days when you think you don’t feel like writing and the ideas just won’t come, sit down and write anyway, and before you know it you’ll be overloaded with ideas.